Design for nameplate by Fil-typo
The term “Fil-typo” used in the title is a compound created
by combining the words “filter” two features of Adobe
applications Illustrator and Photoshop and “typography.”
This dissertation describes a special research project
conducted between 1997 and 1998 by researchers at the Tohoku
University of Art & Design on basic visual data generated for
the “Fil-typo Graphical Dictionary.” The process involved
using the visual data to develop a specific theme that was
applied to the design of a Nameplate.
Before going into to detali，I would like to provide some
background to the selection of this particular theme.
Communication in society today is becoming increasingly
visually oriented，progressing in stages from the written word to
ever more enhanced forms of visllal expression.
Our choice was dictate by the fact that，after considering
the growing importance of design in today’s world，we simply
could not ignore the strong impact that characters can have on
visual communication in the arena of graphic design.
Another key factor was that I have had a strong interest in
“creation of visual images through varying the shape of
characters” as one form of design since，even before anyone
began to talk about the new information age.
“Photo-Lettering” (David Publications)is a work I had
published in 1970 and compriscs a graphical dictionary，albeit
one created for an analog world， written from the same
standpoint. The photo-lettering involved creating hundreds of
different character expressions through editing photographs
taken using transparent film in a camera. After discovering the
burgeoning new possibilities in graphics brought about by the
debut of the Macintosh in the 1980s，1 was seized by the impulse
to reattempt the various different challenges of thirty years
earlier using this wonderful，epoch-making new tool.
Where earlier I had created a prototype under my own name.
this time I decided to participate in the chalenge of applying the
filter effect to create the target images in accordance with the
Of the colection of several hundred trial samples here.
some are too complex，while others are too simple and
straightforward in their expression，owing in part to the target
being a nameplate. Nevertheless，I was confident of being able
to deal with whatever came up, as long as I made a point of
carefully retaining what I was able to glean from the large
volumes of what would be data that is basically consistent in
For detailed description of special effects and lists of filters，
please refer to summary No.7，” Development of the Fil-typo
Graphical Dictionary and Its Application to Nameplate
Creation，” produced by the Tohoku University of Art & Design.