紀要No.22 平林千春

ブックの説明

〈世の中をよくする〉ビジネス戦略
私的ソーシャルビジネス論として
Business for good society by my personal opinion

平林千春　Chiharu HIRABYASHI

The social business is rising in contemporary economy.
Especiary this trend actualize pose 3.11 che Great East
Japan Earthquake.
We will try one of social business for “Porano no
hiroba”project. That’s searched the mean of contemporary
economy & future market about this trend cause
newage of consumer society. I suggest one of personl
opinon for socil marketing.

Keywords

ソーシャルビジネス、ボローニャ、社会的協同組合、第6次産業、農商工
連携、ソーシャルマーケティング、シティプロモーション
social business, Bologna, social cooperative, sextiary sector, collaboration
between agriculture,commerce and industry, social
marketing, city promotion
（文中敬称略）